At the bottom of this post is a link to an interesting case study that supports the argument that “speed kills” (slow websites).  Seriously it’s a great take on what can happen to a conversion rate for your online presence and how important load speeds are when it comes to an optimally performing website.

There are certain industries like professional photographers that require heavier graphic content on a website so this rule is not set in stone but speed should always be a major part of your web design strategy particularly in this ever increasing mobile based internet.

Wonder how fast your website is?  Here’s a link to run a quick test :

If you have questions about the article below or find your website is agonizingly slow please call Colorado Internet Solutions or visit us at, we’d love to help you.

Case study: Mobile pages that are 1 second faster experience up to 27% increase in conversion rate | SOASTA:

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