I’m struck by the wishy washy nature of these comments from Google about Google and their love of links.  Empirically I’m convinced that links still rule in a lot of categories but it’s the link quality that is more in play in my opinion.  Gone are of the days of buying PR5 links from Romanian commerce sites.  I guess the takeaway is proceed with caution but get as many relevant links as possible.

Google: Try To Avoid Link Building Because It Can Do More Harm Than Good:

‘via Blog this’