Google Ads Management Company, Pay-Per-Click (PPC) Advertising Agency Denver
The fastest way to drive traffic to your website is through Google Ads or Pay-Per-Click (PPC) advertising. When you hire an affordable Google Ads Management firm you’ll learn that this form of advertising will give your business the ability to target specific keyword searches on Google without having to wait for your site to achieve natural search engine rankings. One of the best features of Google ADs or PPC advertising is that you can set ANY monthly budget that you want and you only pay if your advertisements are clicked.
Colorado Internet Solutions has been managing client pay-per-click or Google Ads since 2009. We are a flat fee agency meaning our customers pay a flat fee whether a customer is spending 10’s of thousands or only a few thousand. Why is it important that we are a flat fee agency? It’s because we unlike the vast majority of agencies who take a percentage of your monthly ad budget as their cut which can lead to poor management of your campaign benefitting their fee structure and hurting your results. It also allows for transparency, we share information directly from Google instead of hiding the spend details via a white-label report. When competition rises for a client we can show them on Google Ads who they are competing with and also what it will take budget-wise to protect their position.
Google Ads is a competing auction system, sometimes referred to as a “Dutch auction” where your business is competing against other businesses through a bid process that is a big part (not the only part) of how you will show up against the competitor down the street or across town. Sometimes your competition is a big multi-national company looking to pick off business from right across the street and other times it’s another small business in your community trying to take your market share.
Not All Google Ads Management Companies Are the Same
If you worked for a few national marketing companies like the old phone book companies, newspaper companies, and their digital offerings along with other pure internet marketing enterprises, you would be startled and shocked to find out that as much as 60% of a client’s budget goes straight into the company coffers before a dime was spent on promoting that client. This is why I started my Google Ads Management company back in 2008. I was a sales representative for a major player in the pay-per-click world and it was disheartening to learn of my complicit role in gouging my customers north of 60% of their marketing budgets and not being honest about it, I couldn’t do it on my own.
We can’t tell you how many times we’ve heard from business owners who tell us that Google Ads don’t work, PPC campaigns are for the rich cats and it’s simply not true. They say that they’ve tried it and PPC failed to deliver the results they expected. There is no doubt that the failure stems from the fact that most major companies who provide this service do not disclose what their management fees are versus what they’re spending on what you hired them to do for you. If you ask them (I dare you) to tell you how much you’re spending on a keyword, you’ll either get an answer like “it depends on the time of day” or some story about a “patent pending miracle formula”. In some cases, they will tell you they simply don’t know or will outright lie to you.
At Colorado Internet Solutions, we charge a flat $250 monthly management fee to our Google Ads management clients and because we disclose this to you, it allows us to share real data from Google and not hide it behind some fancy, company branding, management panel where the real costs are hidden to keep customers in the dark.
Working with us also teams your precious marketing dollars with a company that knows the Denver and Colorado markets. Many national companies run their PPC campaign management functions out of centralized offices located in other states and even countries. Do you think a person in Atlanta knows the nuances of the local market in Denver? Of course, they don’t.
Google AdWords is a very successful means of getting you up and running very quickly, but it’s not cheap and in some cases completely unaffordable. Let Colorado Internet Solutions help you discover the opportunities for your business and manage a program that delivers a real return on your marketing investment.
The Benefits of Google Ads Advertising
It’s a measurable, transparent form of advertising.
It’s a highly targeted form of advertising. You decide who can view your ads through geography, time of day, type of device, and more.
It’s cost-effective. You can set daily budget limits providing a form of cost control for your marketing dollars.
Brand protection, do you have a competitor creeping in against your clients by trying to fool customers into thinking they are you?
A Few Key Points to Consider When You Are Looking at Google AdWords for Your Business
Are you a good candidate for Google AdWords PPC? Certain businesses don’t benefit from Google search like others do, lets have a conversation about your product or service
Do you need new business fast? The big benefit of Google Ads program is that even a brand new business can in a very short period of time be marketing their goods and services right up against the big and little competitors in their market.
Is your website ready and professional enough to convert eyeballs into paying customers? Getting a searcher to click on your Google Ad is only half the battle. Your website and the experience a searcher will have on your site will determine whether or not they decide to call or engage with you and your business. Bottom line, your website has to be ready to convert shoppers into paying customers.
UNDERSTANDING A GOOGLE SEARCH ENGINE RESULTS PAGE
Understanding the Google Results Pages or SERPs
At Colorado Internet Solutions, our focus is ensuring clients are a good fit for Google Ads management. You might ask what is a “good fit” for this program and it really comes down to the type of business you are looking to promote. If you sell plain t-shirts, you are not a good candidate for this program because not many folks search Google for t-shirts unless they are looking for a specific type or brand. And if your last name isn’t Hanes or Fruit of the Loom you’re probably out of luck.
There are businesses that do extremely well such as dentists who perform emergency after-hours services, auto repair, 24-hour locksmiths, heating and AC companies (on cold or hot days), and pizza delivery restaurants that thrive particularly well on mobile phones. For example, if you get locked out of your car on a cold night, you’re clicking the first 24-hour locksmith ad you see.
There are also those “once every 5 years type businesses” like chimney sweeps, tree doctors, and transmission repair shops. These are businesses that are not frequently top of mind for most people. They may have helped get your last home’s chimney cleaned and repaired, but they typically aren’t saved to speed dial.
If you ask yourself or a trusted peer whether or not they would search Google for your services and the answer is maybe or probably not, you have a good indication of whether or not an investment in an expensive Pay-Per-Click campaign is worth your precious marketing dollars. Google does provide a ton of information that can be used to identify the opportunities that exist for your business and at Colorado Internet Solutions, we can help you determine whether this is a direction you want to explore for your small business.
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How does pay per click advertising help businesses grow?
Pay-per-click advertising helps businesses grow by driving targeted traffic to their websites quickly and effectively. It allows companies to reach potential customers actively searching for their products or services, resulting in increased visibility and potential sales.
How does pay per click advertising work in Denver?
Pay-per-click advertising in Denver works by allowing businesses to bid on targeted keywords, displaying ads to users who search for those terms. When a user clicks on the ad, the business pays a pre-determined amount, driving traffic to their website effectively.
How do I hire a Google Ads manager in Denver?
Hiring a Google Ads manager in Denver involves researching local experts, reviewing their experience and client testimonials, and ensuring they offer transparent pricing, like a flat-fee model. It's also beneficial to schedule consultations to discuss tailored strategies for your business.
What are the benefits of Google Ads management in Denver?
The benefits of Google Ads management in Denver include targeted advertising, increased visibility, and access to local market expertise, enabling businesses to efficiently reach potential customers and maximize their return on investment (ROI) through precise campaign strategies.
How to track Google Ads conversions in Denver?
Tracking Google Ads conversions in Denver involves setting up conversion tracking in your Google Ads account to monitor key actions like purchases or sign-ups, utilizing tools like Google Analytics for deeper insights on user behavior and campaign effectiveness.
Who needs pay per click advertising management services?
Businesses seeking to increase their online visibility and drive targeted traffic should consider pay-per-click advertising management services. This includes companies of all sizes looking to optimize their advertising budgets without relying solely on organic search results.
Who offers Google Ads management services in Denver?
Google Ads management services in Denver are provided by various local agencies, including Colorado Internet Solutions, which specializes in effective PPC strategies tailored to enhance visibility and drive targeted traffic for businesses.
Why use Google Ads in Denver for business?
Using Google Ads in Denver for business allows companies to reach highly targeted local audiences quickly and effectively. This platform offers measurable results and optimizes ad spend, making it a cost-efficient choice for driving traffic and generating leads in a competitive market.
What is the process of Google Ads management in Denver?
The process of Google Ads management in Denver involves several key steps: understanding client goals, conducting keyword research, creating targeted ads, monitoring campaign performance, and making data-driven adjustments to optimize results, ensuring effective PPC strategies tailored to local markets.
What are Google Ads management services in Denver?
Google Ads management services in Denver involve the strategic setup, optimization, and monitoring of pay-per-click advertising campaigns. These services aim to drive targeted traffic to local businesses’ websites while maximizing ad performance and return on investment.
How to optimize Google Ads in Denver?
Optimizing Google Ads in Denver involves targeting local keywords, using geo-targeting to reach Denver audiences, and continuously monitoring and adjusting your ad campaigns based on performance metrics to maximize return on investment.
What is the average ROI of Google Ads in Denver?
The average ROI of Google Ads in Denver varies, but businesses often see returns between $2 to $8 for every dollar spent, depending on industry and ad effectiveness. This highlights the potential profitability of strategically managed PPC campaigns.
How to track Google Ads results in Denver?
Tracking Google Ads results in Denver involves utilizing Google Ads' built-in reporting tools to monitor key metrics like click-through rates, conversions, and ROI, alongside setting up conversion tracking to gauge the effectiveness of campaigns in the local market.
Do I need a Google Ads manager in Denver?
The need for a Google Ads manager in Denver is significant if you want to effectively drive targeted traffic to your business. Their expertise can maximize your PPC campaigns and improve your return on investment.
What are Google Ads agency services in Denver?
Google Ads agency services in Denver encompass the management of pay-per-click advertising campaigns, optimizing ad spend, and targeting local audiences to drive traffic and increase conversions for businesses looking to enhance their online presence.
Can Google Ads help my Denver business?
Google Ads can significantly benefit your Denver business by driving targeted traffic to your website. With expertly managed campaigns, you can increase visibility, attract local customers, and achieve measurable results in a competitive market.
How can I improve my Google Ads strategy?
Improving your Google Ads strategy involves regularly analyzing campaign performance, optimizing keyword targeting, refining ad copy, and adjusting bids based on ROI. Implementing A/B testing can also enhance results and help identify the most effective approaches.
What budgets work best for Denver Google Ads?
The budgets that work best for Denver Google Ads vary based on your goals, but generally, a monthly budget of $1,000 to $5,000 is effective for generating meaningful results while allowing for optimal targeting and competition in the local market.
Which industries benefit most from Google Ads?
The industries that benefit most from Google Ads include e-commerce, travel, healthcare, and local services, as they can effectively reach targeted audiences, drive traffic, and achieve measurable results through pay-per-click advertising strategies.
How to enhance ad visibility in Denver?
Enhancing ad visibility in Denver involves optimizing your Google Ads campaigns with targeted keywords, utilizing location-specific ads, and continuously analyzing performance data to adjust strategies effectively. Engaging local audiences through tailored ad content is also crucial.
What mistakes to avoid in Google Ads management?
Avoiding mistakes in Google Ads management is crucial for campaign success. Key missteps include neglecting keyword research, ignoring ad copy testing, failing to set proper budgets, and not analyzing performance data regularly.
How to analyze Google Ads performance metrics?
Analyzing Google Ads performance metrics involves reviewing key indicators such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA). These metrics help evaluate campaign effectiveness and guide necessary adjustments for improved ROI.
What’s the impact of location targeting in Denver?
The impact of location targeting in Denver is significant, as it enables businesses to reach local customers effectively, tailor their advertising messages, and maximize return on investment by focusing on specific geographic areas with high conversion potential.
How frequently should I update my Google Ads?
The frequency of updating your Google Ads should be based on performance data and market trends. Regularly reviewing and optimizing your campaigns, at least every couple of weeks, ensures they remain effective and aligned with your business goals.
What keywords are effective for Denver Google Ads?
Effective keywords for Denver Google Ads include local terms like "Denver plumbing," "best coffee shops in Denver," or "Denver home repairs." Tailoring keywords to specific services or neighborhoods can significantly boost visibility and attract the right audience.
How to create compelling Google Ads copy?
Creating compelling Google Ads copy involves crafting clear, concise messages that highlight your unique value proposition and include strong calls-to-action. Use relevant keywords to enhance visibility while addressing the needs and interests of your target audience.
What tools help optimize Google Ads campaigns?
The tools that help optimize Google Ads campaigns include Google Ads Editor for bulk changes, Keyword Planner for effective keyword research, and Google Analytics for tracking performance and audience insights, all contributing to maximizing ad effectiveness.
How to manage Google Ads during seasonal peaks?
Managing Google Ads during seasonal peaks involves adjusting bids, increasing budgets, and refining targeting to capitalize on heightened demand. Regularly monitoring campaign performance and tailoring ad copy to seasonal themes can enhance engagement and conversions.
What makes a successful Google Ads landing page?
A successful Google Ads landing page effectively captures visitor interest through clear messaging, strong calls-to-action, relevant content tailored to the ad, and a user-friendly design that encourages conversions.
How to set Google Ads goals for Denver?
Setting Google Ads goals for Denver involves defining specific, measurable objectives that target local demographics, such as increasing website visits, generating leads, or boosting sales, tailored to the unique preferences and behaviors of the Denver market.
